From the 80s to the 00s, the enduring adoration for Japanese fashion continues. In recent years, there has been a surge in the popularity of Japanese trends that prioritize simplicity and comfort, capture a broad audience, and dominate the fashion landscape. Hong Konger also prefer comfortable, subtly stylish fashion items.
Among these, NNM JAPAN, a Japanese handbag brand, stands out for its versatile, minimalist designs, premium materials, and timeless craftsmanship, appealing to today's fashion enthusiasts. The new flagship ‘LIFE’ waterproof handbag collection embodies a design ethos that harmonizes with daily life, blending in the high-quality bag-making techniques of the 1980s. These lightweight handbags, available in a variety of colors, offer both practicality and style, ensuring there's a perfect match for every weather condition of the day!
▲ NNM JAPAN has newly launched the LIFE waterproof handbag series, its flagship product, with a variety of colors for you to choose from. There is always one to suit your outfit and mood that day!
Japanese sisters inherit the family legacy and establish their own handbag brand, NNM JAPAN.
NNM JAPAN is a homegrown handbag brand founded by Japanese sisters Natsumi and Miyoko. Rooted in over 80 years of handbag craftsmanship passed down from their father and grandfather, the brand infuses cutting-edge designs and waterproof technology. Their design philosophy focuses on creating products that seamlessly integrate into people's daily lives, emphasizing individuality. From design and production to sales, they uphold a comprehensive "one-stop" service, leveraging their in-house factory and skilled artisan team to craft high-quality handbags that excel in both detail and functionality.
▲ The image depicts a family photo from the 1940s. Sisters Natsumi and Miyoko inherited the handbag manufacturing and design expertise from their grandfather and father, with three generations of the family dedicated to the handbag design industry.
The brand is not only named after its founders, but also incorporates the meanings of "Naturally", "Nestle", and "Mind". Through vibrant colors, it infuses the joyful feeling of "Life is good" and a comfortable atmosphere into users' lives and spirits. Each NNM JAPAN handbag features a logo with a sewn thread shuttle pattern. The eight circles symbolize elements such as trust, happiness, abundance, nature, care, family and friends, unity, and life, all interconnected by a larger circle. With eight colors representing NNM JAPAN's core values, users can showcase their individual fashion tastes.
▲ The set of 8 circles represents trust, happiness, abundance, nature, care, family and friends, united, and life's essential elements. Each circle is associated with a distinct color, embodying the core values of NNM JAPAN.
The LIFE waterproof tote bag series offers a variety of colors to match your mood of the day
NNM JAPAN offers a wide range of products across four main series: NNM, LIFE, SHINE, and SEAT. This collection includes mini bags, crossbody bags, tote bags, handbags, convertible bags (can be worn as a crossbody or carried by hand), three-way bags (can be used as a shoulder bag, handbag, or backpack), long wallets, short wallets, pouches, card holders, as well as handbag decorations and accessories.
▲ The latest iteration of our flagship product, the enhanced LIFE waterproof tote bag, features a sleek piano-gloss finish and distinctive leather with button magnet closures exclusive to NNM JAPAN.
As the flagship all-weather series, LIFE is dedicated to waterproof, dustproof, and multi-color products. The newly launched upgraded version of the flagship item, the LIFE waterproof tote bag, continues the stylish and practical design of the previous generation. It features a smooth glossy finish paired with NNM JAPAN's unique leather and button magnet closures. The main compartment zipper is made of durable, waterproof, and dustproof metal, while a back zip pocket has been added for easy access to essentials like phones and wallets without fully opening the bag. Both internal and external pocket zippers are nylon, ensuring the skin remains unaffected by dry environments and metal components.
▲ The main compartment zipper is made of durable, waterproof, and dustproof metal, while a back zip pocket has been added for easy access to essentials without fully opening the bag, during rainy days.
▲ Both the internal and external pocket zippers are crafted from nylon, which helps prevent skin irritation from dry environments and potential metal abrasions.
In response to customer feedback, the compartments and zipper pockets within the main compartment have been significantly increased in capacity, allowing for convenient storage of laptops, A4 files, or long wallets. In addition to a variety of candy colors for selection, a new autumn/winter earth tone palette has been introduced to accompany users throughout all seasons, weather conditions, moods, enabling unique and personalized styling options!
▲ The capacity of the internal compartments and zipper pockets within the main compartment has been significantly increased, allowing convenient storage of items such as laptops, A4 files, or long wallets.
▲ The latest flagship LIFE waterproof series by NNM offers a variety of colors available, including the new autumn/winter earth tone palette, for easy match and personalized style!
▲ The upgraded version of NNM JAPAN's flagship product, the LIFE waterproof tote bag, integrates cutting-edge design with advanced waterproof technology.
NNM JAPAN retail locations
NNM JAPAN offers a range of products including mini backpacks, waterproof crossbody bags, compact foldable tote bags, horizontal waterproof handbags, waterproof 3-way convertible bags, and full leather L-shaped long wallets. If you are interested in the NNM JAPAN LIFE waterproof series or any other products, make sure to check out NNM JAPAN's official website or visit our retail locations to discover a handbag that matches your personal style!
● Shop 04, MTR Floor, iSQUARE, 63 Nathan Road, Tsim Sha Tsui, Kowloon
Operating Hours: Monday to Saturday, 11:30am - 7:30pm
● Shop 6F25, 6/Fr, Sogo Department Store, 555 Hennessy Road, Causeway Bay
Operating Hours: Monday to Sunday, 10:00am - 10:00pm
